Our Story

Advocating For Artists’ Rights & New Standards For Ethical AI

Join us in advocating for fair AI in music. Sign the petition!

Your Voice Matters

We are musicians and artists who want to make sure future generations can have thriving careers in music post-AI.

We do this by advocating for artists’ rights and new standards for ethical AI. We partner with universities in their music and data science departments working with the next generation of the music industry. We innovate solutions in ethical licensing and AI rights management. We put this to the test by developing artists, creating music and content that embraces AI in search of the next generation of music.

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Introducing Our People

The Sound Ethics

Team

Join the Team

We embrace a decentralized organization to empower our team, foster innovation, and respond swiftly to meet the rapid advance of AI.

James O'Brien

Founder Co-CEO

James has dedicated over 30 years to the music industry, blending his roles as a producer, composer, and developer with a passion for advocating artists' rights in the evolving digital landscape.

Richard Blakely

Founder Co-CEO

CEO and Co-Founder of Influxis, Xirsys, and Millicast, Richard is a trailblazer in the real-time communications industry. His innovations enable immersive interactions globally, serving top brands.

Keely Hawkes

CCO

Keely Hawkes, a distinguished recording artist with history at E.M.I Records, Virgin U.K., and Interscope Records USA, brings her deep passion for songwriting, singing, and artist development to Sound Ethics.

Jerry Chabolla

CXO

Jerry Chabolla, co-founder of Millicast, Xirsys, and Influxis, specializes in product solutions, user experience, and design shaping Sound Ethics' solutions to champion artists' rights with an intuitive and ethical approach.

Core Values
Core Values
Core Values
01.

Absolute Respect for Creative Copyright

No Training Models Without Direct Consent

We insist on transparent attribution of training data. Preserve the legacy and rights of human works that fuel AI progress.

02.

Innovation and Collaboration

We Cannot Rely On Policymakers To "Fix" This Problem

While we advocate for legislative support, we place greater emphasis on collective efforts and industry self-regulation. We support the creation, adoption, and facilitation of legal frameworks and ethical guidelines.

03.

Standards in AI Rights

Metadata Is Key for Correct Attributions in AI Applications

Standardizing AI rights is essential, focusing on copyrights and attributions of training data. We collaborate with industry partners to create open AI rights frameworks, ensuring ethical integration of AI that respects all stakeholders' rights.

04.

Education for Ethical AI Advocacy

The Power of Knowledge to Transform the Music Industry

Our commitment lies in educating artists, industry professionals, data scientists, and the broader public about AI's implications for music rights.

Talk
with us
Talk with us

Whether you are from a university, part of the music industry, a data scientist, or involved with a government or non-profit organization, we welcome your interest in supporting our advocacy efforts.

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