Your Voice Matters
We do this by advocating for artists’ rights and new standards for ethical AI. We partner with universities in their music and data science departments working with the next generation of the music industry. We innovate solutions in ethical licensing and AI rights management. We put this to the test by developing artists, creating music and content that embraces AI in search of the next generation of music.
Introducing Our People
We embrace a decentralized organization to empower our team, foster innovation, and respond swiftly to meet the rapid advance of AI.
Founder Co-CEO
James has dedicated over 30 years to the music industry, blending his roles as a producer, composer, and developer with a passion for advocating artists' rights in the evolving digital landscape.
Founder Co-CEO
CEO and Co-Founder of Influxis, Xirsys, and Millicast, Richard is a trailblazer in the real-time communications industry. His innovations enable immersive interactions globally, serving top brands.
CCO
Keely Hawkes, a distinguished recording artist with history at E.M.I Records, Virgin U.K., and Interscope Records USA, brings her deep passion for songwriting, singing, and artist development to Sound Ethics.
No Training Models Without Direct Consent
We insist on transparent attribution of training data. Preserve the legacy and rights of human works that fuel AI progress.
We Cannot Rely On Policymakers To "Fix" This Problem
While we advocate for legislative support, we place greater emphasis on collective efforts and industry self-regulation. We support the creation, adoption, and facilitation of legal frameworks and ethical guidelines.
Metadata Is Key for Correct Attributions in AI Applications
Standardizing AI rights is essential, focusing on copyrights and attributions of training data. We collaborate with industry partners to create open AI rights frameworks, ensuring ethical integration of AI that respects all stakeholders' rights.
The Power of Knowledge to Transform the Music Industry
Our commitment lies in educating artists, industry professionals, data scientists, and the broader public about AI's implications for music rights.
Whether you are from a university, part of the music industry, a data scientist, or involved with a government or non-profit organization, we welcome your interest in supporting our advocacy efforts.